I started building my strategy with a competitive analysis, SEO optimization, capturing work-room content, reimagining old content, social media schedule building, and goal setting.

Our main goals were as follows:
       BUILD brand image (bespoke luxury, romantic edge, relaxed elegance)
       REACH new audiences
       GENERATE HYPE for the October 2025 collection launch
       BANK content of new & old work
​       EDUCATE new followers on Goli June archive work