PART 1
PART 2
PART 3
June 2025, I attended a 17-day study abroad trip to Prague. This trip was marketing centered with a focus on fashion & beauty.
Our main project was to create a brand reimagining pitch for the major client, Vogue Czechoslovakia.
The project had an added layer of pressure, as it was presented as a competition between the 15 students who had now been split into 4 opposing groups. As a product development student, I had minimal knowledge of the marketing world going into this trip, and was 1/2 fashion students competing against all merchandising majors.
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This did not stop my group and I from taking the win.
Our professor Sandra Kumorowski featured in the January 2026 edition of Vogue CS Leaders
where she declared "Vogue 3rd Place" as the winning pitch.
written explaination
Vogue 3rd Place is a physical creative hub for innovation and expression featuring multiple creative spaces. The three creative categories within the Vogue 3rd Place are referred to as the Vogue 3rd Spaces: Vogue Gallery, Vogue Library, and Vogue Studio. Vogue Gallery showcases visual arts, Vogue Library targets education and literature, and Vogue Studio provides spaces for performing arts. These spaces will be curated and managed by Vogue CS with input from smaller independent artists, educators, and local businesses to authentically foster the creative community of tomorrow. By investing in this multi-functional destination, Vogue CS will cement its position as a driving force in the discovery, development, and celebration of cultural talent for the next generation.
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A Vogue 3rd Place will reflect Gen Z’s shift from passive consumerism toward active co-creation. These environments can double as micro-education hubs bridging art with peer-led learning. In doing so, they challenge the boundaries of traditional media and transform Vogue into a platform for mentorship, skill-sharing, and sustainable innovation. By supporting local artists, designers, and circular consumer practices, Vogue 3rd Place will lay the groundwork for future-facing, hyper-local creative economies. Vogue 3rd Place also prioritizes emotional and cultural sustainability, aligning with Gen Z’s deep need for safe, inclusive environments that nurture identity exploration and mental well-being. In this context, Vogue evolves beyond a fashion authority into a cultural caretaker fostering growth, resilience, and representation for the next generation.